My team was commissioned to create a promotional campaign for the Russian jewellery brand Mousson Atelier. The company is engaged in the design and manufacturing of the exclusive jewelry. Like its products, Mousson Atelier prefer to make the unusual promotional campaigns, with creative make-ups in the images.

Previous campaigns of the brand were built primarily on abstract images in which decorations were inscribed. We decided to do it other way - all visual stories were based on the products themselves. We decided to abandon the graphic make-up and make it minimal. The main compositions in the images were made with coloured paper and were devoted to various natural motifs.