In Autumn 2017 our team was commissioned by tbd. agency from Switzerland to make an advertising campaign for SVA Zürich company. The task was interesting and complicated - we had to illustrate, make up and shoot 5 models as characters with mental illnesses.

Especially at the workplace, mental health problems are increasing and are now among the most important reasons why employees are being on sick leave. Mental problems change the behaviour so strongly that one does not even recognize persons who are close to them. The creative concept set is therefore: "Mental problems cover the true face."

Our team developed the following characters according to 5 types of mental health problems: Mean, Bipolar, Big-Mouthed, Liar (Snake), Depressed.

Client: SVA Zurich

Agency: tbd.

Art-director: Christian Bobst

Producer: Veronica Ershova

Awards: Communication Arts 2019 (Winner)

Selected for 200 Best Ad Photographers Worldwide 2020/21 by Luerzer’s Archive